Top 5 Customer Service Links: Customer Service as Differentiation

Spoken | August 9, 2016

HeidiBlog HS by Heidi Miller, Social Media Manager

Different,jpg Grab a cup of coffee, sit back and enjoy the five best customer service posts from the last week. On me. 🙂 This week, it’s all about differentiation: how to be not just better than the competition, but truly different.

  • The best link of the week by far was from our friend John Jantsch over at Duct Tape Marketing. In Stop trying to be better than the competition, Jantsch posits pinpointing how your product or service is actually different from the competition’s, not just better. He quotes this exchange:

Again, this is sometimes a place where companies will say, “well, we
are different we have a better product, or we offer better service.”
Really, and do your competitors all suggest they offer crappy service?

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